Something new in the east - our AD Heinz Mühseler is going into well-deserved retirement. His successor is Christian Hein
The year starts with a great OPTI Munich and then came CORONA
IMAGO is actually turning 30, but we're postponing the celebration until we can really pop the corks!
Im Osten was Neues – unser AD Heinz Mühseler geht in den wohlverdienten Ruhestand. Sein Nachfolger ist Christian Hein
Das Jahr startet mit einer tollen OPTI München und dann kam CORONA
Eigentlich wird IMAGO 30 Jahre aber wir verschieben die Feier bis wir die Korken richtig knallen lassen können!
As we had predicted, 2014 was the year of IMAGO.
We were overwhelmed by the success of COLORLINE. The idea of changing – 3 differently coloured frames with only 1 pair of lenses turned out to be a hit – especially in Germany and the Netherland The collection has been expanded with 3 new models and a third generation of colours. We are planning a few smaller shapes for launch in 2014. In the summer we launched our new baby IMAGO ULTRALIGHT. Its lightness (9 grammes only) and its cool look were such an attraction that we were even sold out of stock at one time. At OPTI 2014 four new models were shown. We plan to introduce generation 2.0 in August.
In May and June we initiated a very successful special sale during which we collected thousands of older frames, which were donated to India and Malawi in cooperation with Fachhochschule fur Augenoptik, a German school for opticians.
Together with our ne product manager Volker Grahm we defined new quality standards for all components. We only use screws, hinges, spring hinges, pads and colours of the best quality from German or European producers.
Due to the overwhelming amount of inquiries i-plain was upgraded to i-plain TITANIUM.
IMAGO´s new collection PIX and I-PLAIN are introduced at OPTI in Munich.
Construction of a new showroom and of a new exhibition booth.
The new collection MEMORY-CLAP is introduced.
Memory develops MEMORY-TWIX
Introduction of PROJECT ONE, a smart-casual titanium collection for men
MEMORY-FLEX continues the successful launch
MEMORY SPAX system is introduced, a sensational success
IMAGO-XS targeting especially teenagers is introduced
Cooperation with OGI, Minneapolis begins. IMAGO distributes the collection in Europe, Australia and Africa.
The puristic design of IMAGO´s I-SPAX collection is introduced at MIDO.
IMAGO´s titanium collection TITAGO is introduced at MIDO.
IMAGO´s exclusiv ladies collection OGAMI is introduced at MIDO in Milan.
Company is renamed into IMAGO THE GERMAN EYEWEAR CONNCETION GMBH and moves to a 360 square-meter ground floor office in Oberhaching, near Munich.
Company is renamed into IMAGO THE ITALIAN EYEWEAR CONNECTION GMBH. IMAGO is Latin and means shape, idea, imagination, silhouette, vision, image.
The Company moves into a 160-square-meter basement office and introduces the first three IMAGO models – UNO, DUE, TRE.
Rainer Laepple takes over from optical distributor Alfred Gassner(distributor of the Italian brands Gambino and Divina) and starts out his business in an 80-square-meter basement office in Munich-Ramersdorf.